金鲨银鲨飞禽走兽

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                突破专线同质化困局,物流老板就要这样干!

                金鲨银鲨飞禽走兽    GENGXINSHIJIAN:2018/12/13 12:40:10

                金鲨银鲨飞禽走兽 JINJINIAN,SUIZHEYUNYINGCHENGBENYUELAIYUEGAO、ZHENGCEGUANKONGYUELAIYUEYAN、JINGZHENGYUELAIYUEJILIE,WULIUZHUANXIANSHENGYISHIYUELAIYUENANZUO。ZAIBIAOZHUNHUAQUANWANGQIYEDEJIYAXIA,SHENGCUNKONGJIANZHUBUSUOXIAO,GUSHOUYIXINGBUTONG,POJUCHENGWEIBIYAODEXUANZE。

                那么物流专线,该如何突破发展困局?
                 

                首先要从客户需求出发,了解客户的需求发生了什么样的变化:

                1、FAHUOGENGKUAISU:SHIXIAOGENGKUAI,SHIJIANGENGZHUN。ZAIDANGJINKUAISHEHUIKUAIJIEZOUDESHENGHUOXIA,RENHEXINGYEWEIKUAIBUPO。XIADANJIKEYISHANGMENSHOUJIAN,PAISONGYUELAIYUEKUAI,SHIXIAOKEYICONGCIRIBIANCHENGCICHENSHENZHIJIRI,QIWANGLINGDANLEISHIXIAOXIANGKUAIDISHIXIAOKANQI。TONGSHI,HUOWUSHOUPAISHIJIANCHUANGYOUXIAOSHIJIBIEXIANGFENZHONGJIBIESUOJIAN,WUCHAGENGXIAO,JIKEHUGENGDUOZIYOUDUANPAIZIJIDESHIJIAN。

                2、FAHUOGENGSHENGXIN:XINGJIABIGENGGAO,FUWUGENGHAO,YOUJIAGEZHANZHUANXIANGFUWUZHAN。RUGUOXUANZEDIJIA,ERDEDAOBUHAODEWULIUTIYAN,QISHISHILINGWAIYIZHONGGAOCHENGBEN。SUOYI,KEHUGENGQUXIANGYUGENGHAODEFUWUTIYAN,BIRUWAIMAISHIDE“LANRENFUWU”,MIANFEIJIEHUO、SHANGMENSONGHUO、SONGHUOSHANGLOUDENG。

                3、FAHUOGENGZHINENG:SHOUPAIGUOCHENGKESHIHUA,KEGENJUKEHUXUQIULINGHUOBIANGENGHEDIAOZHENGFUWU。

                根据客户需求调整突围方向:

                金鲨银鲨飞禽走兽 1、TISHIXIAO:WEILAIDEWULIUSHISHIXIAOXINGDEWANGLUO,WULIUQIYEXUYAOCONGYUNSHUDEGEGEHUANJIEZHESHOU,BUDUANYOUHUAXIAOLV,TISHENGSHOUPAISHIXIAO,TONGSHIYEYAONENGJIANRONGCHULIBUTONGSHIXIAOCHANPINDEYUNYING。ZAIHANGSHISHIXIAOWENDINGXINGDEJICHUSHANG,TIGAODUIKEHUDESHIXIAOCHENGNUOLI。

                2、ZHONGFUWU:YIKEHUTIYANWEIHEXIN,MANZUBUTONGKEHUDECHAYIHUAXUQIU,XINGCHENGYITAOKEHUZHUANSHUDEFUWUTIXI,KEYIMANZUKEHUZAISHIJIAN、ANQUAN、FUWUDENGFANGMIANDEGEXINGHUAXUQIU,YEKEYIMANZUDUIJIAGEMINGANDEKEHUXUQIU。

                3、QIANGYUNYING:KEYIKUAISUXIANGYINGDUANQIBIANHUA,RUKEHUXUQIULINSHIBIANDONGHUOHUOLIANGTURANZENGJIA;YEKEYIHUANHECHULINEIWAIGANRAO,RUCHELIANGSHIGUHUOQIXIANGYINSUDAOZHIDEYUNSHUZHONGDUAN。NENGCONGZHANGYUANJIAODUDIAOZHENGYUNYINGCELVE、MOSHIHEJISHU,YISHIYINGKEHUXUQIUHESHICHANGDEJIEGOUXINGBIANHUA,RUZHUDONG、YOUJIHUADIXIANGSHIXIAOXING、ZHINENGHUADELINGDANWANGLUOZHUANXING。

                除此之外,专线企业也要从发展本身出发,强化自身发展:
                 

                1、WAIZENGHUOYUAN:HUOYUANSHIZHONGSHIZHUANXIANRENSHIWEIZUIHEXINDEBUFEN,YIQIANDEZHUANXIANSHI“DENGHUOSHANGMEN”,BUCHOUMEIHUO;XIANZAIDEZHUANXIANSHI“SHANGMENQIUHUO”,HAIQIUBUDAO。HUOZHUDEYAOQIUYUFAKEKE,KAOGUANXIHEDIJIAJINGZHENGDOUYIXINGBUTONG。RUHENADAOYOUZHIHUOYUAN?

                CHULESHANGSHUYAOKAOHAODEFUWU,HAIYAOKAOQUDAOTUOZHAN,XIANZAIZHEIGE“JIUXIANGYEPAXIANGZISHEN”DESHEHUI,YISHIKAOZIJIXIYINGENGDUODEKEHU,ZHEIJIUXUYAOXUANCHUANTUIGUANGJINXINGPINPAIDEDAZAO;ERSHIXUYAOZOUCHUQUXUNZHAOGENGDUODEYOUZHIHUOYUAN,RUHEZOUCHUQU,BUSHIKAOJIAO,ERSHIKAOSHOU,CONGHULIANWANGZHESHOU,ZAIZHEIFANGMIAN,ZUOWEIYIZHANSHIWULIUFUWUPINGTAI,ZHONGGUOWUTONGWANGYONGYOU200DUOWANHUOZHUZAIXIAN,KEYIRANGZHUANXINGQIYEQINGSONGCHAZHAOQUANGUODEZUIXINHUOYUANXINXI,SHIZHUANXIANQIYEYITUOHULIANWANGTUOZHANYEWUDEYOUZHIPINGTAI。

                2、NEIZHUATUANDUI:QIYEDECHENGGONGKAOYUNYING,YUNYINGDECHENGGONGKAOTUANDUI。YOULEHUOYUAN,MEIRENJINGYING,DENGYUZAZAILESHOULI。CHUANTONGZHUANXIANGONGSIDADUOMEIYOUTUANDUIDEGAINIANHEYISHI,FENGONGBUMING、ZHIZEBUQING、YUANGONGJIJIXINGCHA、GONGSIJINGYINGKAOLAOBANDEGANJUE、GONGSIZIYUANPEIZHIYANZHONGBUHELI,ZAOCHENGGONGSIJINGYINGCHENGBENGAO、XIAOLVDI。

                HENDUOZHUANXIANYANMEIZAITONGZHIHUAJINGZHENGDELANGCHAOZHONG,BUSHIYINWEIKANBUDAOKEHUXUQIUDEBIANHUA,ERSHIBUHUIZHENDUIKEHUDEXUQIUBIANHUAZHAOZHUNZISHENFAZHANDEFANGXIANGHEDINGWEI,CONGERYOUZHENDUIXINGDEZHUANXINGSHENGJI,JIEJUEWENTIBUSHIYICHAOYIXI,DANKEYICONGXIJIEZHESHOU,DAZAOHEXINJINGZHENGLI,ZHEIYANGCAINENGZOUDEGENGYUAN。

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